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The Power of Personal

Presenting people with relevant, timely information is the best way to get them to act on it – even if it means changing established behavior

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Smokers quit after personalized test*
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Personal advice changed behaviour*
*New Zealand smokers that received a genetic test showing them their individualized lung cancer risk vs. those that received generalized “Smoking Kills” advice.

General nutrition advice has not worked

15 years after the launch of “five a day” message, the National Diet and Nutrition Survey (May 2014) found that 70% of UK adults eat fewer than five portions of fruit and vegetables a day. In fact the Waitrose Food and Drink report (Oct 2015) found that the effect of generic healthy eating messages has led to consumers distrusting much of the official healthy eating advice.

But, consumers are becoming their own experts researching diets to suit their own life style – from many sites and trusted sources and then checking it with their peer group.  60% of individuals had set themselves goals for their health.

Personalization builds loyalty

HealthySwaps allows retailers to move beyond current shopping basket analytics and deliver a high value service that is private and secure.  Retailers can help their customers to achieve their lifestyle goals and become a trusted partner in the household’s health.

“What does that mean for me?”

We all understand that our quality of health and well being is linked to what we eat.  HealthySwaps puts a personal nutritionist in every customers’ pocket and does not share personal information with third parties to be able to customise advice to each shopper.  In fact the customer’s personal information is only ever stored on their mobile phone, smart watch or tablet device.

HelathySwaps alerts customers to choices that are at odds with their health or lifestyle goals, provides a simple explanation of products disadvantages for them and suggests that they swap it for a better option.  The advice is drawn from authoritative sources and is actionable.

The app supports households where individuals are taking multiple medications that can interact with foods.  It also helps customers with health conditions such as diabetes that are not well served by mandatory food labeling information.

Living alone at 80

Determinedly independent, Mrs Spencer lives alone in a rural village with her two dogs. More recently, Mrs Spencer has been seeing more of her GP than she would like.  She is on several medications and she has been referred to hospital. Her health plays on her mind.

She shops weekly, driving to the store rather than shopping online as she prefers to see what she is buying.  Dismissing Mrs Spencer as too old to use a computer would be a mistake

Watching her weight and feeding young children

Janine and Steve have two pre-school children. Janine has a part time job and Steve works full time with a long commute. Family life is hectic, and Janine shops online for convenience. She is managing multiple priorities, convenience for her and Steve, maximising her budget, keeping an eye on her weight and is determined that the children eat well to get the best start in life.  Janine was able to breast feed both her children and is now weaning the youngest.

Trying

Managing Diet and Medicines

Francis shops weekly for her and Tom her husband of over 50 years.  She likes to see what she is buying and tends to buys items that have been family favourites for decades including plenty of fresh vegetables.  Francis and Tom have enjoyed good health and an active retirement playing golf weekly.

The couple take the common mediations for the chronic diseases of aging, a statin for cholesterol management, a blood pressure medication and Tom also takes warfarin for atrial fibrillation