The Power of Personal
Presenting people with relevant, timely information is the best way to get them to act on it – even if it means changing established behavior
Smokers quit after personalized test*
Personal advice changed behaviour*
*New Zealand smokers that received a genetic test showing them their individualized lung cancer risk vs. those that received generalized “Smoking Kills” advice.
General nutrition advice has not worked
15 years after the launch of “five a day” message, the National Diet and Nutrition Survey (May 2014) found that 70% of UK adults eat fewer than five portions of fruit and vegetables a day. In fact the Waitrose Food and Drink report (Oct 2015) found that the effect of generic healthy eating messages has led to consumers distrusting much of the official healthy eating advice.
But, consumers are becoming their own experts researching diets to suit their own life style – from many sites and trusted sources and then checking it with their peer group. 60% of individuals had set themselves goals for their health.
Personalization builds loyalty
HealthySwaps allows retailers to move beyond current shopping basket analytics and deliver a high value service that is private and secure. Retailers can help their customers to achieve their lifestyle goals and become a trusted partner in the household’s health.
“What does that mean for me?”
We all understand that our quality of health and well being is linked to what we eat. HealthySwaps puts a personal nutritionist in every customers’ pocket and does not share personal information with third parties to be able to customise advice to each shopper. In fact the customer’s personal information is only ever stored on their mobile phone, smart watch or tablet device.
HelathySwaps alerts customers to choices that are at odds with their health or lifestyle goals, provides a simple explanation of products disadvantages for them and suggests that they swap it for a better option. The advice is drawn from authoritative sources and is actionable.
The app supports households where individuals are taking multiple medications that can interact with foods. It also helps customers with health conditions such as diabetes that are not well served by mandatory food labeling information.